Website and Copywriting


Website and Copywriting

Course Objective:

This course will introduce to the participants:

  • Learn about the importance of a website, and how to create your very own website.
  • Learn basics of copywriting
  • Learning Outcomes:

    1. Set up your website

  • Goals and strategy
  • Content plan
  • Website prototype
  • Final website design
  • Basic knowledge about website builder
  • CMS
  • 2. Optimise your website

  • Aesthetics
  • Function
  • Information presentation
  • Audience connection & readability
  • SEO and marketing
  • 3. Copywriting Research

  • Identify a persona
  • Research your audience
  • SOE research
  • Think like the prospect
  • 4. Create Draft

  • Benefits matter more than features
  • Unique Selling Proposition
  • Focus on You
  • 5. Revise and Proof-read

    Target Group :

    High School Leavers, Certificate, Diploma or equivalent holders with work experiences. Recognition of Prior Learning (RPL) assessments for those who qualified. Those who want to start-up their own business

    Targeted Industry/Industries:

    All Industries



    Available resources for the course can be downloaded below.  

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