Website and Copywriting

Course Objective:

This course will introduce to the participants:

Learn about the importance of a website, and how to create your very own website.

Learn basics of copywriting

Learning Outcomes:

1. Set up your website

Goals and strategy

Content plan

Website prototype

Final website design

Basic knowledge about website builder

CMS

2. Optimise your website

Aesthetics

Function

Information presentation

Audience connection & readability

SEO and marketing

3. Copywriting Research

Identify a persona

Research your audience

SOE research

Think like the prospect

4. Create Draft

Benefits matter more than features

Unique Selling Proposition

Focus on You

5. Revise and Proof-read

Target Group :

High School Leavers, Certificate, Diploma or equivalent holders with work experiences. Recognition of Prior Learning (RPL) assessments for those who qualified. Those who want to start-up their own business

Targeted Industry/Industries:

All Industries

Available resources for the course can be downloaded below.