Business Branding


Business Branding

Course Objective:

This course will introduce to the participants:

  • Overview of importance of branding for your business.
  • Learning Outcomes:

    1. Brand Strategy & equity

  • Brand Awareness
  • Brand Experience
  • Impacts Return of Investment (ROI)
  • Reputation & Less Ad Spend
  • Drive Awareness
  • Brand Audit
  • Brand Association – Keller’s Brand Equity Model
  • 2. Brand Personality

  • Brand Personality vs Imagery
  • 3. Brand Identity

  • Defining Your Brand
  • Get a great logo
  • Write down your brand messaging
  • Integrate your brand
  • Create a "voice" for your company that reflects your brand
  • Develop a tagline
  • Design templates and create brand standards for your marketing materials
  • Be true to your brand
  • Be consistent
  • 4. Brand Marketing

    5. Storytelling

    Target Group :

    High School Leavers, Certificate, Diploma or equivalent holders with work experiences. Recognition of Prior Learning (RPL) assessments for those who qualified. Those who want to start-up their own business

    Targeted Industry/Industries:

    All Industries



    Available resources for the course can be downloaded below.  

    Subscribe to our Newsletter for latest news.

    © iSYNERGY ACADEMY 2022 - All rights reserved.