Business Branding

Course Objective:

This course will introduce to the participants:

Overview of importance of branding for your business.

Learning Outcomes:

1. Brand Strategy & equity

Brand Awareness

Brand Experience

Impacts Return of Investment (ROI)

Reputation & Less Ad Spend

Drive Awareness

Brand Audit

Brand Association – Keller’s Brand Equity Model

2. Brand Personality

Brand Personality vs Imagery

3. Brand Identity

Defining Your Brand

Get a great logo

Write down your brand messaging

Integrate your brand

Create a "voice" for your company that reflects your brand

Develop a tagline

Design templates and create brand standards for your marketing materials

Be true to your brand

Be consistent

4. Brand Marketing

5. Storytelling

Target Group :

High School Leavers, Certificate, Diploma or equivalent holders with work experiences. Recognition of Prior Learning (RPL) assessments for those who qualified. Those who want to start-up their own business

Targeted Industry/Industries:

All Industries

Available resources for the course can be downloaded below.